Your company’s heritage is a story that is uniquely yours. It is the force behind your brand, your organization, your business. We call it history marketing when you use the energy of a true story. Tell your history to build today’s business.
Every company has a story. A heritage that is a unique to that organization. You find it in photos, meeting notes, drawings, marketing material, ad campaigns, business deals and internal memos. It can be 1, 10 or 100 years old. Regardless, it is a narrative that builds trust and creates new business, a leverage that we like to call history marketing.
A professional corporate archive gives almost unlimited opportunities to discover and use your own unique heritage. But even if your historical material is spread out and unordered, we can still help. We blend storytelling, technology and design with archival and historical expertise to tell your story. Our archivists and editors are professionals in business research, fact finding and context building. They know what turns a good story into a great one. We tell engaging and confirmed corporate stories, narratives that are based on authentic source material.
On the web
A historical website is core to most history marketing. A webbased story lets you connect with target audiences and ensures that your heritage is aligned with your brand in engaging, meaningful campaigns. It’s also a natural hub for all social media and other content markteting activities.
read more about historical websites
In films and pictures
Photos or movie clips are invaluable for telling engaging stories about your company’s development. Use your company’s photographic memories to strengthen your brand and engage with the audience. Or use your imagery and other elements to produce a whole new video. We can produce for you, always relying on authentic storytelling to engage your audiences.
read more about using films and pictures
In books and publications
These days, when a whole library can fit into your pocket, an actual physical publication come with an special allure and value. You can touch it, flip its pages and read it with proper consideration. You can keep it on your nightstand or your bookshelf. Whether you want a book, a brochure or something in between, we can produce it for you.
read more about books and publications
In social media
When honesty and transperency is more important than ever for brand building and customer relations, a verifiable historical account in social media is just what you need. Social media lets you engage with your customers and share knowledge and inspiration as part of your content marketing-activities. ‘Cause what better content is there to start online discussions with than your own acutal true stories?
read more about history marketing in social media
In exhibitions and events
Conferences, exhibitions and events are all excellent opportunities for meetings and discussions. Take the chance to making an engaging presentation of your corporate history, one that awakens curiosity and interest. From concept development through installation, we deliver your exhibit for you.
read more about exhibitions and events
With a family tree
The history of most companies and industries is filled with mergers, acquisitions and spin-offs. It’s both tricky and exciting to get a handle on. But presented as a corporate family tree, it both illuminates and explains.
read more about creating corporate family trees