The history of most companies and industries is filled with mergers, acquisitions and spin-offs. It’s both tricky and exciting to get a handle on. But presented as a corporate family tree, it both illuminates and explains.
The corporate family trees which link brands and company names and that we’ve produced at the Centre for Business History for several customer companies, are efficient tools that both structure and illuminates history. An upsetting event today can also be made less scary when you so clearly illustrate that it’s not the first time that type of change takes place.
The corporate family tree is also an excellent starting point for more in-depth storytelling.