Arguments from 1939 for using your history in sales activities – which might as well have been from today!
Dawn Sinclair, archivist at publishing giant HarperCollins, sits on top of 200 years of publishing hisotry. She shares how the company works.
Watch presentations from Absolut, Investor, BMW, Clas Ohlson, Fazer Group, Astrid Lindgren, HarperCollins UK – and sports club Djurgårdens IF.
clasohlson100.com, which we built for retailer Clas Ohlson, is now available in three more languages.
Retailer Clas Ohlson celebrates 100 – and the new site clasohlson100.com has all the gadgets and stories – plus ALL the mail order catalogues since 1918.
We’re celebrating 100 years of gadgets in a book built on a century of Clas Ohlson-catalogues.
Anders Sjöman, kommunikationschef på Centrum för Näringslivshistoria, berättar om hur trenden med “history marketing”, där företag använder sin egen historia för att stärka sitt varumärke,…
Close of this conference – and an invite to the next one: 4-6 Dec 2017 in Mumbai.
Susanna Fellman, University of Gothenburg, talks about how business historians use archives.
Anders Sjöman opened the History Marketing Summit 2016 with an introduction to history marketing.