Selling alcohol without a profit interest – that’s been the mission for state-run liquor store Systembolaget, since its foundation in 1955. Systembolaget’s coporate archives are outsourced to the Centre for Business History since many years, and in 2015 we produced a historical website for the company. The site shows – in themed sets of articles, movies and timeline – how the mission has been interpreted over the years.
In 2015, 60 years had passed since Systembolaget was founded, How the company had developed over the years, while all the time staying true to its mission of selling alcohol without an interest in profits, is now told on systembolagethistoria.se, an historical website that the Centre for Business History produced for Systembolaget. The site mixes old content and treasures from the archives with newly produced videos, interviews and articles.
The site boasts over 50 new articles, grouped by theme; a timeline for anyone who wants to follow the development chronologically; and a movie- and image-gallery of over 500 digitlized files. There are also 8 newly produced films about the history of Systembolaget, where some give an overview and others dive deep into a selected theme. Here’s one of the introductory movies: