Our Swedish website has even more news.
Jacob Wallenberg, chairman of Investor, shares how the family company views and uses its history.
Anders Sjöman will lead panel discussion on history marketing at annual Trademark Day, 24 Jan 2019.
Congrats to the book’s editor Anders Landén!
The Royal Patriotic Society’s medal for the preservation of Swedish cultural heritage 2018 goes to our ceo Alexander Husebye.
Films of over 30 companies sharing how they use their own – authentic! – history for business purposes. Or as we call it, history marketing.
Watch presentations from Absolut, Investor, BMW, Clas Ohlson, Fazer Group, Astrid Lindgren, HarperCollins UK – and sports club Djurgårdens IF.
Professor Catherine Schenk from Oxford is project manager for UPIER, looking at the finance industry’s use of history.
Buy it where papers are sold – or subscribe!
European bank- and finance researchers met at the Centre for Business History, as part of the international UPIER-project.
A new anthology from Business History Publishing describes the developoment of the Swedish tax system over 100 years.