I heard a professor at Harvard say that business leaders in the future should be tested in business history before they can be licensed as suitable for their profession (and bonuses). “Looking forward, without having your history, is like a scud missile from old Saddam Hussein” – because how are you supposed to know you are moving forward if you don’t know where you come from? It might just as well be that you are going in circles and only repeating mistakes. A management team we met hit the nail on the head when confronted with forty-year-old business plans – “haven't we come further, we are thinking about the same things as then.” Curtain!

Older commercials often give vibes of recognition and nostalgia. One marvels at the creativity over time. Back in the 1950s and 1960s, there’s that flair of Technicolor and a few masterpieces freely borrow from the film icons of their time. Check out, for example, this promotional film for SAAB Viggen. James Bond was never Linköping, was he?

(This post was automatically translated to English from its Swedish original with AI-support.)