In 2016 we held our first History Marketing Summit, a full day on corporate uses of history, where companies that actively use their history share how they do it. We film everything! There are now +60 videos where companies share how they leverage their legacy for today's purpose. Just keep scrolling to see them all.
October 2, 2025 at Nalen. With Spendrups, Boliden, Lego, Pasta Cuomo (Italy) and BNP Paribas (France).
Professor Jacob Östberg talked about brands that refuse to die. In two panels, playwrights, journalists, and researchers explored how to convey real events.
Also: Anders Johnson with his top-ten list of Swedish business events.
September 9, 2021 at Nalen. With Adidas (Germany), Ford Motors (USA), Swedbank, Spotify, Skansen, Nobel Museum. Marketing managers from ICA and Arla on inheriting and not changing a winning concept.
Democracy ambassador Lena Posner Körösi on how history builds society.
Dalén Museum and Economic Museum talked about the reality of the museum world.
September 5, 2019 at Nalen. With Electrolux, Indiska, Mäklarsamfundet, Storytel, Kinnarps, Zoégas, and Groth & Co.
England's Nationwide Building Society showed us spoken word-advertising.
Anders Johnson reported on how companies are actually described in popular culture and schoolbooks.
September 18, 2019 at Nalen. Marcus Wallenberg from Investor opened the event.
Then followed Absolut, BMW (Germany), Clas Ohlson, Fazer (Finland), Astrid Lindgren AB, HarperCollins (UK) - and Pelle Kotschack from Djurgårdens IF.
October 3, 2017 at Nalen. With Swarovski (Switzerland), Levi’s (USA), Alecta, Systembolaget, Ersta Diakoni, ICA and Svenskt Tenn.
Plus builder Sven Harry Karlsson talked about the Sven-Harry's Art Museum.
April 5-6, 2017, Eric Ericsson Hall. We hosted the ICA Section on Business Archives (SBA) annual conference for international corporate archivists.
Kathrine Maher from Wikimedia gave the opening speech. Then we heard from, among others, Norwegian Oil and Gas Archive (Norway), The History Factory (USA), Shibusawa Eiichi Memorial Foundation (Japan), Svenska Dagbladet, The Royal Library, Electricity Supply Board (Ireland), Coca Cola (USA), Godrej Archives (India) - and more.
September 1, 2016 at the Volvo Showroom in Stockholm. With H&M and Benetton (Italy), Coca Cola (USA) and Volvo, Ericsson and IKEA, as well as Rothschild (England) and Bonnier.
Viveca Ax:son Johnson gave the closing speech at our first HMS this spring.
A handbook in business use of history that we published in 2023. Full of both theory and practical examples - all based on our over 50 years of experience helping companies preserve and present their history.
At HMS23, Anders Sjöman presented the book, explaining how companies can leverage their heritage for today's business.
