Swedish leading industrial design firm A&E DESIGN turns 50 this year. Their global success story is explored by Kerstin Wickman in a new book from Business History Publishing. A&E DESIGN is also lauded with an exhibition at the National Museum in Stockholm at its reopening this fall.
In the new book A&E DESIGN - THE BOOK (Business History Publishing, 2018), Kerstin Wickman, writer and professor of Design & Crafts History, tells the story of the design studio that Tom Ahlström and Hans Ehrich founded in 1968 and its global success.
On over 300 richly illustrated pages, she tells the stories behind many globally well-known products. The brushes from Anza, the dish brush from Jordan, the tooth brush from Colgate and the Turn-O-Matic queue system are just some of the A&E products that most of us recognize from our daily lives. Including the folding stool Stockholm which is in use in over 2,000 museums globally. (The Museum of Modern Art even ordered their own version of the stool, naturally named "New York".)
In the book, designers and owners Tom Ahlström and Hans Ehrich talk about their love for plastic and share stories about groundbreaking illumination solutions, numerous healthcare aids, commissions for Italian megacompanies – and how they ultimately built a world-classs design firm.
Business History Publishing, an imprint from the Centre for Business History in Stockholm, is proud to publish the book. A&E DESIGN is a stellar example of how to build a successful business. Kerstin Wickman explores how early revenue gave funds for expansion and how they were used to sail quicker than competing firms. In the 1970s, the duo built a studio and workshop at the cutting edge of global design. The prototypes, which today can be found in the National Museum in Stockholm, are so detailed that they can hardly be distinguished from the final products. That’s how you make it easy for a customer to give the green light for series production.
A&E DESIGN’s 50th anniversary is also celebrated with a special exhibition at the National Museum in Stockholm, when it reopens 13 Oct 2018 after being closed for refurbishment.
Buy the book already today!
A&E DESIGN – THE BOOK will be officially released when the A&E-exhbition at the National Museum in Stockholm opens. The book can, however, already now be bought in online book stores (such as AdLlibris, Akademibokhandeln or Bokus), at the National Museum of Stockholm, and also at the Red Dot Design Museum in Germany.
Questions?
If you have questions about the book or want to set up an interview, contact the book’s editor Anders Landén, anders.landen@naringslivshistoria.se
Project team
Working from Kerstin Wickman’s script, and with images from the personal archives of Tom Ahlström and Hans Ehrich, the book was edited by Anders Landen from the Centre for Business History in Stockholm.
The book was given its form by Patrik Sundström. Hylte Tryckeri printed it.
Our thanks to the Torsten Söderberg Foundation for financial support.
