Every company has a unique story. When managed correctly, it becomes a strategic asset that organizations can leverage for growth. Their heritage than builds the brand and strengthens marketing. It energizes the organization and all employees. Additionally, it helps companies adapt to changes. Not bad for an asset that keeps growing all the time!
We are experts at interpreting historical material, putting it into context, and telling corporate history so that it supports your business goals today. We assist you from research to script and finished product – always factual and correct. We firmly believe in history marketing.
We are often hired for one or all steps in a typical history marketing-process:
History workshops and strategy sessions
The foundation of all history marketing is knowing which story you want to tell to whom. In our history workshops, we help you formulate purpose and target audiences to fully leverage your heritage. We identify the themes and histories that best support your future – because we start with the future and work backwards.
History sheet: mapping your key events
Need an overview of your company's history? We create a "history sheet" for you – a structured timeline of all the company's milestones, turning points, and facts in one place. This becomes a knowledge base that you can easily draw from for future communication.
Content production: book, website, film, exhibition, podcast ...
We help you package your history in the form that suits you best - and your business needs. Perhaps a anniversary book, a history website, a film, an exhibition, a podcast - or all of it. Our editors, researchers, and designers take it from idea and script to finished production.
History marketing-consulting
Are you thinking about telling your history - but not yet sure if it's worth the effort? We are happy to be a sounding board for how you best use the past as leverage for the future.
Good-to-know: Our services are provided by Centrum för Näringslivshistoria AB, a wholly-owned subsidiary of the non-profit association Föreningen Centrum för Näringslivshistoria. The non-profit then holds our research secretariat where we conduct independent research and research preparatory projects - and work with schools.
