History marketing in five steps
Five steps for companies that want to use their history as a business-driving, strategic asset.
Every company has a unique history. When used properly, it becomes a strategic asset that drives today's business forward. Some call it heritage communication or legacy management, we say history marketing. Regardless of what you call it, here are some tips and thoughts.
Five steps for companies that want to use their history as a business-driving, strategic asset.
History Marketing - Using history as a corporate strategic asset is our handbook on how businesses can get the most out of their own history. Available in both Swedish and English.
More companies are using their history to strengthen their brand or organization. Here are some that we have helped become even more active users of history.
Since 1974, the Centre for Business History has helped organizations with professional archival solutions and an active use of history, history marketing. In short, we are the archivists who can tell a good story. Would you also like help with your use of history? Just get in touch!
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