September 1, 2016 at Volvo Showroom in Stockholm. With H&M and Benetton (Italy), Coca Cola (USA) and Volvo, Ericsson and IKEA, as well as Rothschild (England) and Bonniers.
Viveca Ax:son Johnson gave the closing speech at this our first HMS.
Melanie Aspey from Rothschild Archives spoke with Albert Bonnier from Bonnierförlagen about the strengths – and challenges – of running companies that have been family-owned for generations. (From HMS16, September 1, 2016.)
Ted Ryan from Coca-Cola Archives and Per Carleö, Volvo Car Sweden, talked about the usefulness and value of history for consumer-oriented companies. (From HMS16, Sep 1, 2016.)
Ben de Vries from Ericsson and Patrik Nygren-Bonnier, IKEA, talk about how a well-established "Swedish story" helps Swedish companies abroad. How much benefit is there really in being a Swedish company when doing business globally?
The legend Margareta van den Bosch from H&M and the brand manager Gianluca Pastore at Benetton Group in conversation with fashion professor Ingrid Giertz-Mårtensson about how the fashion industry uses its history for future development – and future collections!
Viveca Ax:son Johnson shares her view on the future of history, based on the perspective gained when today's operations have roots all the way back to 1890, when Rederiaktiebolaget Nordstjernan was founded.
Ben Wubs, from Erasmus School of History, Culture & Communication in Rotterdam, spoke about companies' "Usages of the Past: History, Reputation and Storytelling."
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