October 3, 2017 at Nalen. With Swarovski (Switzerland), Levi’s (USA), Alecta, Systembolaget, Ersta Diakoni, ICA and Svenskt Tenn.
Additionally: builder Sven Harry Karlsson shared about his life and how he created Sven-Harry's Art Museum.
Stephanie Bonsack, head of the corporate archive at the Austrian crystal company Swarovski, talked about the company's archive, its organization – and its position within the company. (If you don't have time to watch her entire presentation, you can watch the film she showed about the Swarovski Corporate Archive.) More about Stephanie's presentation is available here.
Tracey Panek, company historian and brand guardian at Levi's, talked about, among other things, how the company uses its history to cement its role as the creator of the concept "blue jeans." (Bonus: Interview with Tracey in Vogue from 2016.) More about Tracey's presentation is here.
SPP, today's Alecta, was founded in 1917. For 100 years, the company has been a fundamental part of the Swedish social security system. Martin Hedensiö, the company's communications director, talked about how Alecta works with its history, both during the anniversary year 2017 and more generally when the company established a new communications platform. More about Martin's presentation can be found here.
Anna Larsson, group manager for store communication at Systembolaget, explained how important it is for all employees to know Systembolaget's origins and complete history – in order to understand today's situation with the exclusive right to alcohol sales that the company holds. More about Anna's presentation can be found here.
Since 1851, Ersta diakoni has taken care of people in vulnerable life situations. Ersta has sometimes been a pioneer in healthcare and social work – but sometimes lagged behind its contemporaries. Stefan Nilsson, director and manager at Ersta Diakoni, talked about how Ersta uses the lessons of history for today's decisions. More from Stefan's presentation can be found here.
In 1917, Hakon Swenson had the idea of "free retailers in cooperation." Eva Burén, Head of Communications at ICA-handlarnas Förbund, and Björn Olsson, Communications Director at ICA Gruppen, talked about how ICA uses history to keep that idea alive - among other places on ICA's historical site. More from Eva and Björn's presentation can be found here.
Thommy Bindefeld, marketing manager and creative director at Svenskt Tenn, spoke about the connection between a unique company history and our contemporary era, where one example is that Svenskt Tenn develops products both from our historical archive and together with contemporary designers.
Business journalist Hanna Dunér had listened to all of today's presentations on how companies "worked with history." She concluded the conference with some thoughts on what she heard—and about this thing of openness and transparency.
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