October 2, 2025 at Nalen in Stockholm. With Spendrups, Boliden, Lego, Pasta Cuomo (Italy) and BNP Paribas (France).
Professor Jacob Östberg talked about brands that refuse to die. In two panels, playwrights, journalists, and researchers explored how to convey real events.
Additionally: Anders Johnson with a top ten business culture canon.
Boliden's head of communications Klas Nilsson talked about how Boliden used its 100 year anniversary to unify an international group – and how to make sure that everyone's story fits in magazine form.
Spendrups Brewery is a family business in its fourth generation. Communications Manager Mårten Lyth shares how the company actively uses its history to grow the business – especially when it recently got its first CEO whose last name is not Spendrup.
What trade-offs are made when making business history documentaries. With Bengt Jangfeldt (author of Immanuel Nobel & Sons), Jan Almgren (journalist, author of Stenbeck book The Empire They Inherited) and Jesper Henke (documentary filmmaker, including about Amelia Adamo and Petter Stordalen). Moderator: Anders Houltz.
When business history is used for drama, what considerations have to be made? With Ruth Kvarnström Jones (author of De fenomenala fruntimren på Grand Hôtel), Niklas Hjulström (director of Asea – här kommer framtiden) and Malin Nevander (drama developer at SVT, among others for the TV series Stenbeck). Moderator: Anders Sjöman.
The French major bank BNP Paribas' history over two centuries is the result of mergers of several banks. That becomes a lot of history - that can be used for business purposes. Marion Lacoume, the bank's archives and history manager, came from Paris and explained how.
The Cuomo family's pasta business from the 1800s was closed in 1939. But in 2015, Amelia Cuomo and her brother revived the family business – creating a modern success with deep roots. Amelia flew in from Italy to share how.
Companies struggle to make their brands known. Sometimes they even fight against brands that no longer exist! Maybe it's just as well to try to revive them then? Professor Jacob Östberg from Stockholm University talks about the afterlife of brands: "From phantom brands to frankenbrands"
In the recently presented Swedish cultural canon, twenty of the 100 selected works were connected to the Swedish business history. But what would a list entirely focused on business history look like? Writer Anders Johnson knows – and presents the top ten in his business industry canon!
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