History Marketing Summit:

SBA17

April 5-6, 2017, Eric Ericsson Hall. We hosted the ICA Section on Business Archives (SBA) annual conference - and corporate archivists from around the world flew in to exchange experiences over two days. 

Corporate archivists from around the world at SBA17. (Photos Linus Sundahl Djerf.)

Katherine Maher, Wikimedia: ”In Praise of Open”

Since 2016, Katherine has been the chief executive of the Wikimedia Foundation, the nonprofit organization behind Wikipedia and its sister projects. She spoke about the need for increased transparency in times of “fact resistance” – and the role that corporate archives can then play. (From ICA SBA 17.)

Norwegian Oil and Gas Archive

Torkel Thime from the Norwegian Oil and Gas Archive talks about how an entire industry came together to create a common archive. (From ICA SBA 17, April 6, 2017.)

Yuko Matsuzaki Nagai, Shibusawa Eiichi Memorial Foundation (Japan)

Yuko Matsuzaki Nagai, business archive specialist, shares experiences on getting companies interested in establishing their own business archives. (From ICA SBA 17, April 6, 2017.)

Vrunda Pathare, Godrej Archives

The Indian Godrej group makes everything from soap to space rockets. Chief archivist Vrunda Pathare talks about how the corporate archive is not only a source for drawing inspiration, but a source for creating knowledge. (From ICA SBA 17, April 6, 2017.)

Fredrik Karén, Svenska Dagbladet

Svenska Dagbladet's editor-in-chief Fredric Karén talks about the work of digitizing and publishing all previous editions of the newspaper. (From ICA SBA 17, April 6, 2017.)
 

Carina Kloek-Malmsten, IKEA Museum

In 2016, IKEA opened its own corporate museum in what had been the company's very first store in Älmhult. Carina Kloek-Malmsten talks about the organizational and marketing significance of portraying a company's history - in a museum. (From ICA SBA 17, April 6, 2017.)

Amelia Allsop, Hong Kong Heritage Project

In Hong Kong, corporate archives play an increasingly important role in preserving Hong Kong's history and memory. Amelia Allsop at Hong Kong Heritage Project (HKHP) explained how - and told about all that the Kadoorie family has done for HKHP. (From ICA SBA 17, April 6, 2017.)
 

Erik Rau, Hagley Museum & Library

Erik Rau, director of Hagley Museum & Library (USA), talked about how they work to preserve and tell the history of American companies. (From ICA SBA 17, April 6, 2017.)
 

Tim Schantz, The History Factory

Tim Schantz is the consulting manager at the American company The History Factory, which works to help companies shape their history. In addition, he has tips on how to assign an accounting value to a company's archive. (From ICA SBA 17, April 6, 2017.)

Jürgen E Wittman, Mercedes-Benz

Jürgen E Wittman, senior manager at Mercedes-Benz Classic Archives & Collection in Stuttgart, spoke about how the company opened its archive online to the public. (From ICA SBA 17, April 6, 2017.)

Anna Scudellari, Martini & Rossi

Anna Scudellari from Martini & Rossi Historical Archive and member of Bacardi group's global archive team, explains how the archive is used as a source of authenticity, inspiration, and communication for the Martini brand. (From ICA SBA 17, April 6, 2017.)

Deirdre McParland, Electricity Supply Board 

IRELAND. How many feel strongly about their electricity supplier? Deirdre McParland, archivist at the Irish state-owned electricity company ESB, explains how history creates connection in both consumer and industry communication. (From ICA SBA 17, April 6, 2017.)

Tracey Lauer, Budweiser 

Tracy Lauer, historian and head of archives at Budweiser (Anheuser-Busch), talks about how the brewing giant uses its historical material in its daily communication. And how her boss told her to put "Chief Storyteller" on her business card. (From ICA SBA 17, April 6, 2017.)

Susen Friedrich, Adidas

Collection manager Susen Friedrich talks about how Adidas works to preserve its historical material and present it online, including on the sites Adidas History and Adidas Archive. (From ICA SBA 17, April 6, 2017.)

Professor Jean Seaton: Who will preserve history?

Jean Seaton is a professor of media history at the University of Westminster, and also the official historian of the BBC. She reflects – via video link – on whose job it really is to preserve history? Can it really be the responsibility of companies? (From ICA SBA 17, April 6, 2017.)

Professor Ben Wubs: How companies use - or not - their history

One year later, Ben Wubs provided an update on the topic of how companies use – or not! – their own history to build their brand and as a source for their storytelling. (From ICA SBA 17, April 6, 2017.)

Lars Ilshammar, Kungliga Biblioteket

Lars Ilshammar, Deputy National Librarian at the Kungliga Biblioteket, talks about how digitalization affects not only how KB works but also how it views itself. (From ICA SBA 17, April 6, 2017.)

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