ICA SBA 17: Anna Scudellari, Martini & Rossi

Anna Scudellari from the Martini & Rossi archives talks about heritage as a source of authencity, inspiration and communication.

Anders Sjöman

14 May. 2017

In this presentation from the ICA SBA 17 in Stockholm, Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, speaks about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand.

Here are the slides that Anna uses in the video:

Photos from Anna's presentation:

About the ICA SBA conference
The ICA SBA conference is an annual conference for business archives, organized by the International Council on Archives’ (ICA) Section on Business Archives (SBA). The April 2017-edition was organized by the Centre for Business History in Stockholm.

See all films and presentations from the conference here.

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