New shortfilm about food retailer ICA's +100-year history builds on six important miletone years. We made the film for ICA's store owner meetings 2023.

The story of ICA can be told in many ways, and we have helped ICA several times before, based on the historical archive we manage for the retailer giant.

For their store owner meetings in autumn 2023, ICA wanted a new historical film. It became a short film of five minutes that, through six important milestone years, shows ICA's development over 100 years. A film that has since been used at ICA as a basis for discussions about future challenges and potential initiatives.