In the Financial Times I read about how successful companies use their history. First, of course, the source material is preserved, then they tell the story of the founders, the culture, the products, and all that which marks the companies’ journey to today. Even the mistakes are important, of course!

Impressive, of course, are companies like Boots, which for its 160th anniversary launched an entire range of historical products after looking deeply into the product archive.

Or why not Coca-Cola, which with its new visitor center and corporate museum in Atlanta (http://www.worldofcoca-cola.com/) has grasped not only its own but also the history of soft drinks.