ICA SBA 17: Tracy Lauer, Historian & Chief Storyteller at Budweiser (Anheuser-Busch)
Tracy Lauer, Historian & Chief Storyteller at Budweiser (Anheuser-Busch) talks about the brewery giant’s use of historical material. And how her boss told her to put “Chief Storyteller” on her business card.
ICA SBA 17: Jürgen E Wittman, Mercedes-Benz Classic Archives
Jürgen E Wittman, Mercedes-Benz Classic Archives & Collection in Stuttgart, talks about how the company has opened its archives online and to the public.
Katherine Maher, executive director for the Wikimedia Foundation, spoke about transparency and business archives at the ICA SBA 17 conference in Stockholm.
ICA SBA 17: Yuko Matsuzaki, Shibusawa Eiichi Memorial Foundation
Yuko Matsuzaki Nagai, specialist in business archives from the Shibusawa Eiichi Memorial Foundation, Japan, spoke at the ICA SBA 17 conference in Stockholm.
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Knowledge Base
We are the archivists who can tell a good story
Here we have gathered some thoughts on how we view companies' historical material and their archives - and how they can work with strategic use of history, history marketing.
