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Anders Sjöman

New book celebrates the heritage of Atlas Copco 150 years

Few companies reach 150, but Atlas Copco has remained relevant since 1873, notably by reshaping the company multiple times. When the company celebrated its 150th anniversary, it believed that this heritage needed to be kept alive and asked us to make a...
7 Nov. 2023
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Anders Sjöman

Intrum celebrates 100 with anniversary magazine

From the debt collection company in Jönköping to today's European credit management company, which helps companies develop by taking care of their customers, there is a 100-year history. It is told in a new magazine we made for Intrum.
6 Nov. 2023
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Anders Sjöman

How have others used their heritage? History marketing cases.

Companies everywhere use their heritage to strengthen their brand and their organization. This strategic use of heritage is called - and here are some organizations that we have helped capture the power of authentic history. 
2 Nov. 2023
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Passed event

Lecture at the network meeting “Difficult collections in practice”

20 Oct. 2023 10:00 - 10:30
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Anders Sjöman

All about History Marketing Summit 2023

We filmed all the presentations at our sixth History Marketing Summit. Watch them here!
19 Oct. 2023
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Anders Sjöman

In Memoriam: Britt Ullestad

Our honorary member Britt Ullestad has passed away at 73.
16 Oct. 2023
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Passed event

Anders Sjöman lectures on history marketing at MiU

Our head of communications lectures at the Marketing Association in Uppsala on how companies can use their history as a strategic asset for growth.
16 Oct. 2023 11:30 - 12:30
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Anders Sjöman

In Memoriam: Bo Damberg

Our former board member, and longtime honorary member, Bo Damberg has passed away at the age of 85. 
11 Oct. 2023
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Passed event

Per-Ola Karlsson lectures at Södertörn University

11 Oct. 2023 12:00 - 13:00
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Margarita Feldman

New handbook: “History Marketing – Using history as a corporate strategic asset”

Every company has a unique history. When used properly it becomes an asset that companies can leverage for future growth. "History Marketing - Using history as a corporate strategic asset"  shows how this is done. The handbook, available in English and...
6 Oct. 2023
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Passed event

History Marketing Summit 2023

5 Oct. 2023 09:00 - 17:00
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Anders Sjöman

“King + Business= True”, in latest issue of Företagshistoria

On 2 October, this year's third issue of Företagshistoria hits stores. It covers the King and the business world, the history of car safety testing - and as always brings out some fun facts from the business archives.
3 Oct. 2023
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Nyhetsbrev

Näringslivets historia i din inkorg

Prenumerera på vårt nyhetsbrev och få info om vår utgivning, inbjudningar till event och seminarier och mycket mer.

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Knowledge Base

We are the archivists who can tell a good story

Here we have gathered some thoughts on how we view companies' historical material and their archives - and how they can work with strategic use of history, history marketing.

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Bookstore

Shop our books and Corporate History

The Publishing company Näringslivshistoria publishes books that tell the history of companies and business. Buy them here!

To the Bookstore

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