How companies use history marketing

During the spring, the Centre for Business History is organizing two inspiring meetings on the theme of history marketing.

From

Sara Johansson

11 Feb. 2014

The first takes place on March 3 at Teknikföretagen where we met Scania's Leif Östling, one of the sharpest profiles in the business world. He talked about the value of history for communication and marketing of companies on a global market.

The second meeting is on June 2 when we visit the Stockholm Chamber of Commerce. Helena Norrman, Director of Communications at Ericsson, will share her view on the company's history as a resource. Ericsson is one of the companies that CfN has been working intensively with for over ten years, and we will be offered several surprising proofs of when companies have benefited from their history.

Updated

2026-04-19

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Knowledge Base

We are the archivists who can tell a good story

Here we have gathered some thoughts on how we view companies' historical material and their archives - and on how they can work with strategic use of history, history marketing.

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