ICA SBA 17: Susen Friedrich, Adidas History Management

Susen Friedrich, Adidas History Management, explains the work behind the sites Adidas history and Adidas Archive.

Anders Sjöman

14 May. 2017

In this presentation from the ICA SBA 17 in Stockholm, Susen Friedrich, collection manager at Adidas, talks about how works with preserving its historical material and presnting it online, as visible for instance by the sites Adidas history and Adidas Archive.

Photos from Susen's presentation:

About the ICA SBA conference
The ICA SBA conference is an annual conference for business archives, organized by the International Council on Archives’ (ICA) Section on Business Archives (SBA). The April 2017-edition was organized by the Centre for Business History in Stockholm.

See all films and presentations from the conference here.

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2026-03-26

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