– Our history is important to us, to our customers, and actually to the rest of Swedish society. For over 150 years, Skandia has been an important part of the Swedish business sector, and now we have 1.2 million owners whom we want to involve in shaping the next 150 years. Therefore, we have asked the Centre for Business History to bring out the best from their archives so that anyone interested can understand how we have arrived where we are today and what we mean when we say we think longer, says Sven Ljungberg, brand manager at Skandia.

The website tells about all the most important events in Skandia's long history, from the company's founding in 1855 as Sweden's first insurance joint-stock company and launching Sweden's first life insurance, to the 2000s and the development of the Skandia model, which consists of tools and methods that make it possible, for example, for municipalities to calculate costs for social exclusion. Of course, the stories include the turbulence in the early 2000s, but also drama from older dates, from city fires and earthquakes to how Sweden's then largest insurance company Thule was on the verge of collapse but was instead sold to Skandia in 1963.

− We are very glad to have worked with such an exciting company as Skandia and are very satisfied with the result. This is an effective and fun way to present one's history, something we hope more companies will recognize, says Alexander Husebye, CEO of the Centre for Business History.

The website has been developed together with the web agency Sublime and the design agency SomeGuys. It is optimized for computer, tablet, and mobile. In addition to the extensive material, it includes features for users to contribute their own entries to Skandia's history.