In its latest webinar, eabh (European Association of Banking History) talks with our Anders Sjöman about history marketing and how companies can use heritage as a strategic asset.
All organizations have a history that is unique to the business. When well utilized, it is a strategic asset that creates value. Our communications manager Anders Sjöman talks with Carmen Hofman from the European Association of Banking History about the benefits of business-supporting use of history. The conversation is in English and lasts about an hour.
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