Gotland-based ImseVimse's products are sold worldwide and the company also has a subsidiary in the USA. Therefore, the company saw the value in being able to spread its story to consumers and partners outside of Sweden. So far, the English version Courage, care & sustainability – the story of ImseVimse is only available for digital download directly from the company.
ImseVimse was created by Marie Walleberg in 1988 as a solution to her daughter's diaper rash. What started as a hobby business importing cloth diapers has grown into a well-known brand with its own design and manufacture of a range of reusable textile products for children and women.
PROJECT TEAM
- Author: Karin Jansson Myhr
- Project Manager and Editor: Sara Johansson
- Photo Editor: Mikaela Nordin
- Designer: Åsa Kax Ideberg
- Translation: AAC Global
The book is published by Förlaget Näringslivshistoria.




