ICA SBAs Stockholmskonferens 5-6 April 2017 på Eric Ericssonhallen.

“The Future Role of Business Archives”

ICA SBA Conference Stockholm, 5-6 April 2017



The conference is now at capacity. At this point, we only accept sign-ups from SBA-members.

The annual conference for the International Council on Archives‘ (ICA) Section on Business Archives (SBA) will in 2017  be two: 5-6 April in Stockholm and 4–6 December in Mumbai. Both events cover the Future Role of Business Archives. In Stockholm, we discuss the importance of using true stories for external brand-building communication. In Mumbai, we’ll focus on the internal effects that historical stories can have on management decisions and organizational culture.

The Stockholm-event is arranged by the Centre for Business History in Stockholm:

Sign up for the conference


4 April 17.00 – 20.00: Drinks at The Absolut Atelier

On the eve of the conference, as you head out for dinner, start with a drink with all other conference participants at the Absolut Atelier on Drottninggatan 4.

What type of home would Absolut have if it was a person, not a vodka? The Absolut Company built this “apartment” to answer that question. Come see how a company’s history can take physical shape – as a home. And have a few drinks too, on the house!  (Both alcoholic and non-alcoholic available. Snacks, but no food, served.)

Our thanks to The Absolut Company for sponsoring this pre-conference mingle!

5 April. A day of keynotes and panels.

Anders SjömanModerator: Anders Sjöman, head of communication at Centre for Business History in Stockholm, your conference hosts.

9.00 am: Opening and welcomes

Alexander Huseybe

Alexander HusebyeCEO for the Centre for Business History in Stockholm.

On behalf of your hosts.

Alexander BieriAlexander Bieri, chairman SBA Bureau, curator at Roche Historical Archives.

On behalf of ICA SBA.

Mats Berglund, 2nd vice Presi­dent, Stockholm City Council (The Green Party).

On behalf of the City of Stockholm.

Andreas Åström, head of commu­nication, Stock­holm Chamber of Commerce.

On behalf of Stockholm businesses and industries.

9.30am. Keynote: Transparency in a fact-resistant world – and the role of archives

Katherine Maher
Executive Director of the Wikimedia Foundation

Since July 2016, Katherine is the Executive Director of the Wikimedia Foundation, the nonprofit organization that supports Wikipedia and its sister projects. She is a longtime advocate for free and open societies, and an expert in leveraging technology for social impact.

She has lived and worked around the world, leading the introduction of technology and innovation in human rights, good governance, and international development. She was a founding member of the UNICEF Innovation team and has worked with the National Democratic Institute, the World Bank, and Access Now on programs supporting innovative technologies for democratic participation, civic engagement, youth entrepreneurship, open government, and human rights.

Katherine is a member of the World Economic Forum’s Global Council on Human Rights, a fellow at the Truman National Security Project, a member of the advisory board of the Open Technology Fund and a trustee of the Project for the Study of the 21st Century. She lives in San Francisco.

(Photo by VGrigas (WMF) CC BY-SA 3.0)

Coffee break.

10.30 am, panel 1: Communicating the value of business archives to our stakeholders


11.30 am, panel 2: Sharing corporate stories to the larger public

Fredric Karén
Publisher, Svenska Dagbladet

Deirdre McParland
Senior Archivist, Electricity Supply Board (ESB) Archives (Ireland)

// ESB Archives

12.30pm Lunch.

1:30pm Workshop: “In 5 years, what will our challenges be? Same or new?”

The world of business archives develops over time. Looking back, we’ve made progress but some challenges and trends stay the same. So looking forward, what do we expect the challenges in the years ahead to be?  We will workshop in beehives and compare notes with each other.

Ted RyanCoca-Cola Archives introduces the workshop with a short reflection.

Anders HoultzCentre for Business History in Stockholm leads the workshop.


3:00 pm. Panel 3: Can I see your history? The expectations of researchers on business archives

Erik Rau
Director, Hagley Museum & Library (USA)

Vrunda Pathare
Godrej Archives

// Godrej Archives
/ Archives team

Susanna Fellman
Professor of Business History, University of Gothenburg (Sweden)


4:00 pm. Endnote: “Who’s job is it to save history?”

Jean Seaton
Professor of Media History at University of Westminister
Official Historian of the BBC

4:45 pm. Wrap-up; with presentation of the Milan 2015 proceedings book.

The 2015 ICA SBA conference was held in Milan. The proceedings from that conference has now been gathered and published in a book.

5:00pm. First day ends

6:00-9:00pm Mingle and dinner at Volvo Showroom

All conference participants are welcome to mingle, eat and drink at the Volvo Showroom in Kungsträdgården, a ten-minute walk from the conference venue.

The Volvo Showroom shows both the past and future of Volvo cars. Enjoy the restored veteran Volvo cars – and explore the brand new releases.

Our thanks to Volvo for sponsoring this evening.

6 April. A day of cases and examples.

Anders SjömanModerator: Anders Sjöman, head of communication at Centre for Business History in Stockholm, your conference hosts.



9.00am: “Usages of the Past: History, Reputation and Storytelling”

Associate professor at the Erasmus University in Rotterdam and Project Professor at the Graduate School of Economics Kyoto University. Ben Wubs is engaged in research   projects related to multinationals, business systems, transnational economic regions,   Dutch-German   economic   relations, and  fashion industry.

// Ben spoke at the History Marketing Summit 2016. See his full presentation here.

9.30am: The IKEA Museum (Sweden)

In the summer of 2016, IKEA turned its first store in Älmhult into a corporate museum. Museum director Carina Kloek-Malmsten talks bout the organizational and educational importance of a corporate archive and museum.

9.50am: The State Archives Administration of China

Cai Yingfang, Section of Business Archives, The State Archives Administration of China.

About Chinese Business Archives in the Big Data Age. With an introduction to Chinese archives management system.

10.20am: The Hong Kong Heritage Project

How do you save the whole history of a city, and specifically a city that is one of the world’s financial centers?

10.40am: Break

11.10am: The Martini & Rossi Historical Archive (Italy)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, will speak about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. She will illustrate with some examples as well as present the museums at the MARTINI Brand Home. These archives have also been bestowed the public recognition of “Great Historical Interest” in Italy. She will also stress the importance of being part of archive networks, for both scientific support and increase in visibility.

11.30am: Mercedes Archives (Germany)

Jürgen E Wittman is senior manager at the Mercedes-Benz Classic Archives & Collection in Stuttgart, and will talk about opening the company’s archives online and to the public.

11.50am: Budweiser (Anheuser-Busch), USA

Tracy Lauer, Historian & “Chief Storyteller” Budweiser (Anheuser-Busch)

Tracy Lauer, historian and manager of archives at Anheuser-Busch in St Louis, USA, talks about the brewery giant’s use of historical material. And how her boss told her to put “Chief Storyteller” on her business card.

// Article: In 2015, Anheuser-Busch brought back a 130-year old beer.

// Article: Budweiser’s Super Bowl ad is about its immigrant founder

12.10pm: Break

12.30pm: Adidas (Germany)

Susen Friedrich, collection manager at Adidas, talks about how works with preserving its historical material and presnting it online, as visible for instance by the sites Adidas history and Adidas Archive.



12.50pm: Hallmark Archives (USA)

Samantha Bradbeer, Hallmark Archives

Samantha Bradbeer, historian at Hallmark, the global greeting card giant from Kansas City, USA, talks about how corporate history helps keep the brand relevant in today’s digital age.

// Newsclip: Inside the Archives of Hallmark (ABC News, 22 Dec 2016)
// Industry history: “How the humble greeting card continues to thrive in the digital age” (Quartz, 23 Dec 2016)

1.10pm: Closing remarks – and hand-over to the next ICA SBA conference in Mumbai, 4-6 December

Alexander Huseybe

Alexander HusebyeCEO of the Centre for Business History in Stockholm, and your hosts for the conference, closes the event, and hands over to…

Vrunda Pathare, Chief Archivist at Godrej Archives, invites you all to come to Mumbai, 4-6 December 2017, for the next ICA SBA conference.

1.15pm: Conference ends. Lunch served at the conference venue.

Sign up for the conference

Free.  (Priority given to SBA members if seats fill up.)

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