- Our history propels us forward. It's an important part of all that is our communication, said Martin Hedensiö, Alecta at History Marketing Summit 2017. Watch his full presentation here (in Swedish).

In 1917, SPP was founded. Today Swede’s know it as Alecta. For 100 years, the pension company has been a corner stone of the Swedish safety system. Martin Hedensiö, head of communiction for Alecta, talked about how Alecta uses its history, both during its centennial but also more generally as part of the company’s general communication platform. Alecta’s historical website which Martin talks about in the film, together with its permanent historical exhibition in the headquarters are two ways that the history is brought into everyday life at Alecta.