A story can be packaged in many ways. Earlier this year, we at the Centre for Business History released an anniversary magazine for Mäklarsamfundet, celebrating 100 years. Now we have packaged the same story and exciting tales also as a book. Everything so the recipient can choose the form that suits best.
This year, Mäklarsamfundet, the largest trade organization for real estate agents, celebrates 100 years. Since the beginning, the organization has worked to further professionalize the profession, a history we highlighted in the anniversary magazine we produced on behalf of Mäklarsamfundet and released earlier this year.
The 64-page magazine has now been revised and is also being published as a book. The book is an example of how to package the same story in different ways, based on the recipient's situation and the sender's intention. In the book, just like in the magazine, we meet the key figures and tell the story of the housing market, the industry, and regulatory developments over the years.
One story, but many ways to package it!
Project Group
The project group that developed the book was:
- Editor and Project Manager: Anders Landén
- Photo Editor: Linda Israelsson
- Art Director: Bea Hellman
- Printing: DanagårdLiTHO
The client at Mäklarsamfundet was Communications and Analysis Manager Joakim Lusensky.
Do you want to know more about how we can help your company or organization with your anniversary celebration? Read about how we can help you build value with history marketing. If you have any questions, contact Anders Sjöman, Head of Communications: 070-717 60 78, anders.sjoman@naringslivshistoria.se.
