1. Start
  2. /
  3. Nyheter och event
  4. /
  5. Will there be digital memory lanes in the future?
Anders Sjöman, kommunikationschef på Centrum för Näringslivshistoria, på besök i San Francisco. (Foto: Selfie.)

I recently went to the ICA SBA business archive con­fer­ence, this year held in San Francisco. One conference topic: What are companies saving in today's digital world. Or are they erasing hard drives and mail accounts so fast that nothing is left for the future to see? I wrote an op-ed about it for Swedish daily Svenska Dagbladet. Here is an English translation.

Will there be digital memory lanes in the future?

She spans the Golden Gate strait just as gracefully as when I last visited San Francisco, 23 years ago.  Two decades is not long for a soon 100-year-old bridge. Much has happened in the business world, though. Then, in 1996, there was no Google (founded 1998), Facebook (2004), Airbnb (2009) or Uber (2009). Today, these San Francisco-based companies are global giants. History is made fast. 

But none of them are at the international business archives conference that brought me to town.

The over 100 companies, that have convened at host Levi Strauss & Co (1853), still span much of the world's corporate history. We discuss everything from blue jeans to car drawings and computer chips. Between us, we document medical breakthroughs and food retail development, as well as the ups and downs of the entertainment and finance industries. All become part of the collective business memory, helping us understand the societies we live in today.

In this context, I am an odd bird. In most countries, companies keep their own historical collections, but in Sweden, our Centre for Business History host thousands of different business archives.  Not that it matter here: we all share the same concerns and issues. And one of the returns throughout the conference: how make the young companies of today keep records of what they do?

In an analog world, documents and material were always "left over" and a good archivist can always recreate contexts and processes. But in a digital world, we wipe hard drives and erase mail accounts at an almost furious speed. How should the learnings of this ear, the "fourth industrial revolution", be preserved?  The issue is just as important in Sweden, with companies such as payment solution provider Klarna (founded 2005), music and media provider Spotify (2006), digital games studio Mojang (2010) or scooter company Voi Scooters (2018).

I visit a few companies in the area after the conference. Facebook has two archivists on a time-limited project. It remains to see if their project report results in a permanent archivist position. At Google, there are no archivists at all. Instead they have a loose collaboration with the local Computer History Museum. Not evven the classic computer company Cisco, whose routers and switches make our Internet-based world function, has its own archivist.

Will we paradoxically be more forgetful in the digital era, when really it should be easier to preserve what we create? 

In the future, when we feel like a stroll down memory lane, will there even be a lane to walk on?  Or will it all have been erased in a well-meant but unfortunate digital clean-out?  Hope not!

Updated

Related Articles

Want exciting stories, unique archival finds, and analyses that put today's business life in a historical perspective? Subscribe to our newsletter and stay updated on new articles, special issues, and special editions – directly in your email.

Margarita Feldman

BizStories.se becomes Foretagshistoria.se

The site changes name and appearance – welcome Foretagshistoria.se!
8 Apr. 2026
Margarita Feldman

Företagshistoria #1 2026: Readiness, flowers, and men’s fashion

Read about how Swedish companies have readied them in times of war, the Swedish Men's Fashion Council, and German-Swedish trade relations in the new issue of our quarterly magazine Företagshistoria, out March 11.
20 Mar. 2026

The history of business in your inbox

Stay updated on the history of business!

Subscribe to our newsletter and get information about our publications, invitations to events and seminars, and much more. Enter your email address below.

This website uses cookies

Cookies consist of small text files. They contain data that is stored on your device. To enable us to place certain types of cookies we need to obtain your consent. At , corp. ID no. , we use the following kinds of cookies. To read more about which cookies we use and storage times, click here to access our cookies policy.

Manage your cookie-settings

Necessary cookies

Check to consent to the use of Necessary cookies
Necessary cookies are cookies that must be placed for basic functions to work on the website. Basic functions are, for example, cookies which are needed so that you can use menus on the website and navigate on the site.

Functional cookies

Check to consent to the use of Functional cookies
Functional cookies need to be placed on the website in order for it to perform as you would expect. For example, so that it recognizes which language you prefer, whether or not you are logged in, to keep the website secure, remember login details or to be able to sort products on the website according to your preferences.

Cookies for statistics

Check to consent to the use of Cookies for statistics
For us to measure your interactions with the website, we place cookies in order to keep statistics. These cookies anonymize personal data.

Personalization cookies

Check to consent to the use of Personalization cookies
In order to provide a better experiance we place cookies for your preferances

Cookies for ad-tracking

Check to consent to the use of Cookies for ad-tracking
To enable us to offer better service and experience, we place cookies so that we can provide relevant advertising. Another aim of this processing is to enable us to promote products or services, provide customized offers or provide recommendations based on what you have purchased in the past.

Ad measurement user cookies

Check to consent to the use of Ad measurement user cookies
In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

Check to consent to the use of Personalized ads cookies
To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data