History marketing-talk in Mumbai

Anders Sjöman

12 Apr. 2018

Our head of communication Anders Sjöman spoke about history marketing and how companies can work with their history at the internationall business archive conference ICA SBA in Mumbai on 6 December. See the video of his presentation here (in English).

The archive organization International Council on Archives‘ (ICA) holds regular conferences for its Section on Business Archives (SBA). On 5-6 December 2017, Godrej Archives in Mumbai hosted the latest edition of the conference. Our head of communication Anders Sjöman opened the second day with a presentation on history marketing, giving plenty of examples of how companies use their history. His entire presentation was filmed and is available on Goodrej Archive's YouTube-channel.

All films from ICA SBA Mumbai are available here.

We at the Centre for Business History in Stockholm were proud hosts of the previous ICA SBA-conference in April 2017. With speakers from Mercedes Benz, Coca-Cola, Adidas, Electricity Supply Board of Ireland, IKEA, Martini & Rossi and Budweiser.

All presentations ICA SBA Stockholm were filmed. See them here.

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